The impact of culture on international marketing Essay

The impact of culture on international selling - Essay mannikinHowever it is observed that the new emerging markets have socio-cultural contexts much different from the parallel contexts in western countries. Such cultural differences present themselves both as an opportunity and threat to those organizations expecting to find niche in these markets. If properly researched and read into the cultural dimensions of the foreign market can be woven into the international trade mix and help establish the global supplier as a trustworthy supplier who understands the local realities. Inadequate research into these aspects and thereby deficient twine of cultural dimensions in the international marketing mix can prove to be an expensive marketing mistake. This paper takes up a substantive belles-lettres review of the impact of cultural dimensions in international marketing mix before taking up a library based approach to regard major arguments in respect of culture, its dimensions, inte rnational marketing mix and the impact of cultural dimensions on international marketing mix. A hypothesis that international marketing mix was made more effective by conscious in building within such mix cultural dimensions and their implications was tested through the compendium of major arguments presented in the researched library material. The analysis also found support in some case studies examined from the library resources.